About Us
Elevate Your Game, Embrace Your Potential.
OUR STORY
SPORT FOR LIVING
MOVING IS LIVING
Welcome to SFL Performance Center, the premier hub for sports performance training.More than a gym, we are a vibrant community dedicated to helping athletes elevating their performance, locally and internationally. Established in 2015 by Coach Keen, a former national basketball player with a deep background in basketball, we’ve earned a solid reputation as leaders in the field.
Our top-notch strength & conditioning training programs empower athletes, instilling confidence and fostering a proven track record in athletic excellence.Aside from that, for the general population, no matter the starting point of your fitness level, we champion functional movement training to improve muscle strength, mobility and maintain flexibility and balance.
What sets us apart is our commitment to train innovatively and scientifically with data. We offer a unique conscious coaching system with proven results, further supplemented by physiology and nutrition coaching services, making our performance centre a one-stop solution for all.
Whether you’re an athlete extending your career or an individual seeking improved strength and muscle, our custom-designed programs and exceptional service standards guide you on a unique journey.
Join the SFL community and embrace our philosophy: “Sport for Living, Moving is Living.” We are more than a gym; we are your partners in achieving peak performance and a fulfilling life through the power of movement.
OUR STORY
SPORT FOR LIVING
MOVING IS LIVING
Welcome to SFL Performance Center, the premier hub for sports performance training.More than a gym, we are a vibrant community dedicated to helping athletes elevating their performance, locally and internationally. Established in 2015 by Coach Keen, a former national basketball player with a deep background in basketball, we’ve earned a solid reputation as leaders in the field.
Our top-notch strength & conditioning training programs empower athletes, instilling confidence and fostering a proven track record in athletic excellence.Aside from that, for the general population, no matter the starting point of your fitness level, we champion functional movement training to improve muscle strength, mobility and maintain flexibility and balance.
What sets us apart is our commitment to train innovatively and scientifically with data. We offer a unique conscious coaching system with proven results, further supplemented by physiology and nutrition coaching services, making our performance centre a one-stop solution for all.
Whether you’re an athlete extending your career or an individual seeking improved strength and muscle, our custom-designed programs and exceptional service standards guide you on a unique journey.
Join the SFL community and embrace our philosophy: “Sport for Living, Moving is Living.” We are more than a gym; we are your partners in achieving peak performance and a fulfilling life through the power of movement.
10 YEARS MILESTONE
PROGRESSIVE THROUGH PERSISTENCE
2023
2022
2021
2019
2017
2016
2014
2013
Years 2021
Years 2022
Years 2023
Years 2013
Years 2014
Years 2016
Years 2017
Years 2019
Years 2021
MEET THE FOUNDER
With over 15 years of experience in the fitness industry and a decade dedicated to performance training, Coach Keen stands as a highly committed and reputable coach in the field. Besides his multifaceted certifications, he has also obtained excellent practical experience in strength and conditioning coaching.
As the strength coach of Malaysia National Basketball and NS Matrix, he possesses a unique insight into the precise needs and challenges faced by athletes. This unparalleled perspective has enabled him to craft specialized training programs catering to the unique requirements of each individual athlete.
Coach Keen’s unwavering commitment to excellence and dedication to his athletes have culminated in the resounding success of SFL Performance Center. Today, it stands as a flagship institution for sports performance training in Malaysia, consistently delivering tangible results that translate into superior athletic performance.
MEDIA FEATURES
